Ambition
The culmination of a quest for the absolute: when art and expertise unite to redefine Rosé Champagne.
The Genesis of an Artistic Collaboration
It all began in the secrecy of a hidden cellar in Le Mesnil-sur-Oger, the absolute kingdom of Chardonnay nestled in the heart of the prestigious Côte des Blancs. It was in this historic birthplace, within the Pierre Péters estate itself, that a spark ignited in 2015. From this unprecedented encounter, a unique union in the world of wine was born. Three families, three sensibilities, three "P's" – engraved on our bottles – Pitt, Perrin, and Péters – discovered a common vision. Far from conventions, they are driven by the same pursuit of the absolute and the deep desire to create the impossible.
"Rosé champagne remains relatively unknown to this day. I wanted us to create the benchmark brand for rosé champagne, to focus all our efforts on this color. The result is spectacular."
Brad Pitt
Rosé Champagne, off the beaten path
To bring this ambition to life, each brings their heritage and uniqueness to the structure. On the one hand, Brad Pitt's artistic passion and high standards provide the creative impetus. On the other hand, the winemakers sublimate the raw material: the Perrin family's incomparable savoir-faire reveals the purity and energy of great rosé wines, while the Péters family's centuries-old expertise, crafting exceptional Chardonnays, anchors the project in the great Champagne tradition.
Together, they give free rein to their creativity to establish a unique artisanal House, with a major signature: the art of Rosé Champagne.